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A personal note from Dr. John A. Estrella, management consultant,  project manager, and automation expert for agile businesses ...

After 27+ years of consulting with large corporations worldwide, leading digital banking projects, and building online companies, I realized that ...

Determined entrepreneurs can grow their current revenue with an automated online business without getting overwhelmed even if they have no technology background.

Most of the online gurus present shallow and regurgitated materials. They focus on one aspect of the problem, not the end-to-end process of running a thriving business.

With the right tools, a solopreneur can generate significant and long-lasting value for their clients while building a lucrative business without chasing customers.

Owners of brick-and-mortar and online businesses work extremely long hours without making enough while feeling stuck with their income.

What's the solution?

Expand your current revenue sources by augmenting it with an automated online business.

After launching a digital offer, scale the revenue quickly by unlocking and perfecting profitability.

With a thriving venture in place, you'll be ready to sell it, should you wish, so it's imperative to maximize the selling price.

Automated Online Business Trilogy

These books get to the point quickly without using complicated technical jargon.

The simple steps are straightforward to follow, which means faster reading and more time building your business.

Come and join me on this journey. I'll show you the way and steer you away from costly mistakes, but you have to do the work.

Imagine making money doing what you truly love

Transform your business to run on autopilot while serving more clients

Who can start an automated online business?

Entrepreneurs, consultants, coaches, advisors, teachers, authors, and other professionals can augment their current revenue with a thriving online business by ...

Doing what they enjoy while serving their ideal customers without working long hours

Designing their business to avoid trading time for money so that they can work anywhere

Turning leads into prospects automatically without wasting time on social media posts

Funding it themselves to retain 100% control even without an MBA or a technology degree

Visualize how empowered you will be if you can ...

Overcome self-limiting beliefs to turn your passion into a lucrative career (Chapter 1)

Command a fair price while delivering value to customers (Rule of 1/3 and 10X Principle)

Solve your ideal customer's "bleeding neck" problem on auto-pilot (Chapter 3)

Create a product and launch your business quickly (PIE Method, MVP, and NPS)

Build an evergreen marketing war chest to attract and retain customers (Chapters 6 and 7)

Let customers help themselves while converting them into cheerleaders (Chapter 8)

Answers before you ask ...
I don't where to begin.
Reflect on four key questions to discover what you enjoy and to frame your product (page 1).
Can I do this alone?
Yes, by building an evergreen integrated process that runs on auto-pilot (page 38).
Will it make money now?
Absolutely, if you solve your dream customer's Affordability Enigma (page 34).
Do I need blogs and podcasts?
No credibility yet? No problem. Focus on the business first, social proof last (page 78).
I don't like marketing.
Do the market research once (page 40) to usher customers along the journey (page 68).
What's the legal structure?
Formalize the business, create a legal entity, and open bank accounts (pages 49-59).
Meet John
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  • John A. Estrella, PhD

    Certified Management Consultant (CMC), Project Management Professional (PMP)®, and Ontraport Certified Expert


  • Author and Scholar

    BSc and MSc in Computer Science, and PhD in O&M (Dean's List, Fellow, PMI Scholar, 4.0 GPA)

  • Community Leader

    Serial entrepreneur, Eagle Scout, and Queen Elizabeth II Diamond Jubilee Medal Recipient

  • Adventurer and Learner

    Aspiring polyglot, Master Scuba Diver, mixed martial artist, triathlete, traveller, and lifelong learner (Toronto & Harvard)

John A. Estrella, PhD

Certified Management Consultant (CMC), Project Management Professional (PMP)®, and Ontraport Certified Expert

Adventurer and Learner

Aspiring polyglot, Master Scuba Diver, mixed martial artist, triathlete, traveller, and lifelong learner (Toronto & Harvard)

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